Category Archives: Social Media

Social Media

What is Instagram?

What is InstagramWhat is Instagram?

Launched in 2010, Instagram is an online photo-sharing service that has taken the world by storm. By its third month of existence, it had gained its first million registered users. Today, it boasts millions of users with hundreds of millions of photos uploaded. The company was purchased by Facebook for around a billion dollars in cash and stock in 2012.

But there are plenty of other photo sharing services online, many of which existed long before Instagram. What makes it different? There are a few things:

Instagram Filters

Instagram makes it easy for users to manipulate their photos by using filters. Each filter employs preset adjustments to color, tint and brightness to give the picture a unique and professional look.

Portability

The Instagram app is available for free for iPhones and Android devices. Once you’ve downloaded it, you can take a picture, choose a filter, add a caption if you like and instantly post it to your Instagram account.

Social Features

Instagram is as much about social networking as it is about photo sharing. Users can follow one another’s photo streams, allowing their photos to show up in their feeds as they are posted. They can “like” and comment on photos as well. Users can also easily share their Instagram photos on other social networks like Facebook and Twitter.

Photo Maps

Instagram users can choose to display their photos on a Photo Map, which organizes the pictures according to where they were taken. Photos can be added to the map when they are uploaded or anytime thereafter. You can also remove photos from your map or turn off photo mapping altogether at any time.

The popularity of Instagram has not only made it a star on the social networking scene, it has also made it a useful tool for businesses. Marketers can share photos of products, services, and events with their followers, enticing them to interact with and learn more about their businesses. They can also set images to post to their other social media accounts, giving them an easy way to add content and additional opportunities to engage their audience.

Instagram’s quick growth and ease of use have made it a must-have app for smartphone users, and you don’t have to be an expert photographer to get the most out of it. Just jump in and give it a try – you’ll be adding filters, tagging and sharing your photos like a pro in no time at all!

Why You Need a Social Media Plan

Top 5 Reasons Why You Need a Social Media Plan

Combined, social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, have more than 2 BILLION users. With the massive amount of people using social media sites, there hasn’t been a better time for businesses to join in.

Social media has opened up some new doors in terms of marketing to your local consumers. Most of them are using these social media platforms, so there’s no reason why your business should not put yourself right in front of them.

Here are 5 reasons Why You Need a Social Media Plan:

  1. More and more people are searching for businesses on social media sites. In fact, approximately 1/3 of consumers say that they usually search for and check out a company’s Facebook, LinkedIn, or Twitter page before considering a purchase. If the company is new and has no social media page, these consumers typically move on and look for a company with a social media presence. When a business has social media sites, it helps customers feel more at ease about purchases and in their mind, reinforces the company’s credibility.
  2. The way consumers shop for products and services has dramatically changed. People are conducting more business via the Internet and social media sites than ever before. A good majority of consumers who shop online are regularly active on at least one social media site. Most of these consumers become social media fans of the businesses and companies they purchase from, and almost all would post positively on social media sites about their experiences with these companies.
  3. Customer service has never been easier and more convenient. Instead of customers having to wait days for a returned call or email, you can quickly resolve issues in real-time. You also have a simple way to engage with many customers all at once, which helps promote a sense of trust between you and your consumers. In addition, you’ll be able to give your business its own unique personality which will attract like-minded people
  4. Social media helps your company get more online visibility. The more pages you have, the more likely your company will rank higher in the major search engines. Social media sites already rank strongly in Google and other essential search engines. If you have a presence in the popular social media sites, not only will your social media accounts rank higher in searches, but your company website can be pushed higher as well. If you’re in a high-competition industry, having your business presence show up on the first page of search engine results is imperative.
  5. Social media is free. Aside from optional advertising costs that you can usually purchase for a nominal fee, creating and using social media doesn’t cost a penny. It’s free exposure for your business and a way to reach customers worldwide. Despite Internet hoaxes and rumors claiming that the top social media sites will start charging, all of the major sites have confirmed that the services will remain free. In addition, not only is social media here to stay, it’s expected to grow exponentially as users can now use their smartphones to check out their favorite sites.

 Take a Look at My New Social Media Success Planner Social Media Success Planner

This Planner Helps You Organize Your Social Media Posts

It Includes:

  • How to Automate & Systematize
    • Different Scheduling Platforms
  • Why #Hashtags Matter
    • Exercise: Determining Your Hashtags
  • Planning Events & Promotion
    • Exercise: Map Out Upcoming Events and Offers
  • Content Themes
    • Exercise: Map Out Monthly Themes
  • Throwbacks
    • Exercise: List Most Popular and Profitable Content
  • More Content
    • Different Types of Posts to Share
    • Exercise: Favorite Resources for Inspiration

Excel Calendar for Planning your Month

Pick it Up Today for only $19.00 

 

 

 

 

 

 

 

 

 

 

 

 

 

21 Day List Building Challenge – Day 20 – Facebook Ads to Boost Opt-ins

Facebook Ads to Boost Opt-ins

Using Facebook Ads can really boost your opt-ins,but of course it is not free.  In this 21 day challenge, I tried to share as many free or low cost methods of promoting your free opt-in but sometimes we have to bite the bullet and spend some money on ads.

Two Types of Facebook Ads to Us

Option 1 – Boost a Post

There are two ways you can advertise your squeeze page on Facebook. The first is by posting it to your Facebook page’s wall and then using the Boost Post option. This option is available for Facebook pages that have over 400 likes.

When you choose to boost your post, you have two options. You can select to show the ad to people who like your page and their friends. You can also choose to target specific people throughout Facebook, regardless of their connection to your page. The targeting options are for location, age, gender, and language.

The budget range for each of these Boost Post Promotions vary based on your current number of fans, but the option to target people gives you the option to choose a higher budget and even more exposure.

Option 2 – Create an Ad

The second Facebook Ad type can be created using Facebook’s Ad traditional Create Ad interface. You have much more control over your ad using this method. Here, you can enter the URL of your landing page (plus UTM parameters) as the destination. From there, the first thing you will do is customize your ad’s title, description, and image. Also, make sure that your image is less than 20% text as it might cause the Facebook Ads team to not approve your ad.

Next, you will associate your ad with your Facebook to get your ad positioned in the newsfeed and see how your ad looks in both the Newsfeed and right column of Facebook.

 

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Next, you’ll define the target audience for your ad. This will include basic demographics along with interests. You will see the target audience size change each time you change a targeting options.

 

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In regards to your budgeting, you will want Facebook to optimize for clicks instead of impressions, as the main goal is to get mailing list subscribers, not exposure. Thus, if people don’t click on the links, they won’t subscribe.

 

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Once specified your budget and set up your payment method, you’ll be all set!

Tracking Your Results

Throughout and at the end of your Facebook Ads campaign, you can track your progress a number of ways. First, if you use the Boost Post option, you can go to the post on your wall and see the overall reach of your ad. By clicking on the number, you can see the breakdown between organic and paid traffic.

 

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Next, you can visit your Facebook Page Insights to see the metrics on the post you promoted. Using the dropdown, you can look at engagement rate, number of times the post was hidden or marked as spam, or specific breakdown between likes and shares.

 

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You can also go to your Facebook Ads manager to see analytics about all Facebook Ad types.

 

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Last, but not least, you can also use your own Google Analytics to see if traffic from your ad has converted into subscribers. If you used UTM parameters, you can go to Traffic Sources > Sources > Campaigns, click on the campaign name you gave your ad, and click on Goal Set 1 at the top of the explorer window to see if your ads led to conversions.

 

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Otherwise, you can simply look at your incoming Facebook traffic in relation to your Google Analytics goals by going to Traffic Sources > Social > Conversions.

 

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Here’s a Link for more information from Get Response

21 Day List Building Challenge – Day 15 – Using Slideshare for List Building

Using Slideshare for List Building

If your business is more B2B (Business to Business), Slideshare is an excellent way to attract professionals and content marketers.  This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.

Keep in mind that SlideShare is not Facebook. It’s a lot smaller,  but it is connected to LinkedIn. I will be talking about LinkedIn in the next post. SlideShare is big enough to be home to 15 million presentations and to get about 60 million unique visitors per month.

Despite its size, SlideShare isn’t playing around. Neither is LinkedIn, which bought SlideShare back in 2012. And though SlideShare is smaller than Facebook or Twitter, it has some features that everyone in online marketing should know about.

SlideShare is especially valuable if you want to reach professionals and businesses owners. According to Comscore, SlideShare is used by business owners and business executives 5 times more often than Twitter or Facebook.

There are many ways to use SlideShare to promote your business and attract customers, but for this post we’ll focus on using it to grow your list. There are three major ways to do that.

  1. Use Slideshare’s Lead Generation Tool – This is expensive. Currently, it costs $12 per lead but keep in mind these would be leads who are very interested in your topic.
  2. Link to Your Landing Page from the Slideshow – This is free but may not get as many leads
  3. Post Your Slideshow on Your Own Website – This showcases your work nicely on your website. I don’t recommend using the Slideshare Lead Generation Tool on your own blog because it is expensive and the reader is already on your website. Make it easy for the reader to opt-in on your website.

#1 Use Slideshare’s Lead Generation Tool

  1. First, go over to Slideshare.net. You can log-in using your LinkedIn account or Facebook account or you can create a new login. Browse around a little bit before you add content to Slideshare. This will help you get a feel for how it works. I suggest you look up your topic and see what others are posting. One of my favorite Slidesharer’s is Steve Scott. Notice how he provides interesting graphics and a free gift at the end.  Using Slideshare for List Building
  2. Create a Slideshow about your Opt-in. The standard for Slideshare is Microsoft PowerPoint but if you don’t have Powerpoint, you can use Apple Keynote or Google Slides and save your slideshow as a PDF for more tips and tricks on using Slideshare go to Slideshare Tips and Tricks 
  3. Upload your slideshow as a Powerpoint or PDF. You can also upload Videos from YouTube if you would like to add sound.
  4. Add Leads – Click Collect Leads and you can add an Opt-in box after a certain slide.

#2 Link to Your Landing Page from the Slideshow

Follow the instructions above except you need to add your opt-in with a link to your landing page to your slideshow. I suggest adding it in the middle and at the end.

#3 Post Your Slideshow on Your Own Website

Now that you have created a cool slideshow about your free gift, showcase it on your own website. Locate your slideshow by clicking on your picture. Then “My Uploads” to open your slideshow. Then click the “Share” button and you’ll see these options. If you’re on WordPress then you copy the WordPress Shortcode and upload it to your website.

Slideshare for List Building

For this challenge, I will be using Get Response to set your email list and out-going messages also known as autoresponders.

You can use Get Response free for 30 Days and you can follow along with this challenge.

Author Bio-Kimberly “Design” Love

Kimberly “Design” Love helps new entrepreneurs build their business both online and offline. She is an expert in website design and social media marketing. She has written a book entitled The Power of Content Marketing.

DISCLOSURE – Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Kimberly and she will receive commission for any resulting sales.