Category Archives: Marketing & Sales

Marketing

What is Instagram?

What is InstagramWhat is Instagram?

Launched in 2010, Instagram is an online photo-sharing service that has taken the world by storm. By its third month of existence, it had gained its first million registered users. Today, it boasts millions of users with hundreds of millions of photos uploaded. The company was purchased by Facebook for around a billion dollars in cash and stock in 2012.

But there are plenty of other photo sharing services online, many of which existed long before Instagram. What makes it different? There are a few things:

Instagram Filters

Instagram makes it easy for users to manipulate their photos by using filters. Each filter employs preset adjustments to color, tint and brightness to give the picture a unique and professional look.

Portability

The Instagram app is available for free for iPhones and Android devices. Once you’ve downloaded it, you can take a picture, choose a filter, add a caption if you like and instantly post it to your Instagram account.

Social Features

Instagram is as much about social networking as it is about photo sharing. Users can follow one another’s photo streams, allowing their photos to show up in their feeds as they are posted. They can “like” and comment on photos as well. Users can also easily share their Instagram photos on other social networks like Facebook and Twitter.

Photo Maps

Instagram users can choose to display their photos on a Photo Map, which organizes the pictures according to where they were taken. Photos can be added to the map when they are uploaded or anytime thereafter. You can also remove photos from your map or turn off photo mapping altogether at any time.

The popularity of Instagram has not only made it a star on the social networking scene, it has also made it a useful tool for businesses. Marketers can share photos of products, services, and events with their followers, enticing them to interact with and learn more about their businesses. They can also set images to post to their other social media accounts, giving them an easy way to add content and additional opportunities to engage their audience.

Instagram’s quick growth and ease of use have made it a must-have app for smartphone users, and you don’t have to be an expert photographer to get the most out of it. Just jump in and give it a try – you’ll be adding filters, tagging and sharing your photos like a pro in no time at all!

21 Day List Building Challenge Summary

Over the next 21 days, I am sharing tips and strategies for growing your e-mail subscriber list. List Building is one of the most important things that we can do to grow our business.

Growing your list is not just the result of a one-time process that you set up. It is all about making the most of every opportunity to put yourself out there and get in front of right people – your target market. Because I work with clients both online and offline, I am including ways to stay in touch with both people you meet in public and online.

Savvy small business owners know there are many ways to do that, including these top list-building techniques

21 Day List Building Challenge Summary

Day 1 – Ideal Client

Day 2 – Brainstorm Opt-in Ideas

Day 3 – Keyword Research

Day 4 – Adding an Opt-In to Your Website

Day 5 – Creating a Landing Page

Day 6 – Business Cards & QR Codes

Day 7 – Autoresponder Messages

Day 8 – Mobile App for Your Phone or Tablet

Day 9 – Create a Survey

Day 10 – Import Your Contacts & Offer Free Gift

Day 11 – Send Survey to Social Media

Day 12 – Add Opt-in to Facebook

Day 13 – Add an Opt-in Below Each Post

Day 14 – Multiple Opt-ins

Day 15 – Using Slideshare for List Building

Day 16 – Add an Opt-in to LinkedIn

Day 17 – Share Your Opt-in on Pinterest

Day 18 – Pop-ups for Your Website

Day 19 – Twitter Lead Generation Cards

Day 20 – Facebook Ads to Boost Opt-ins

Day 21 – Make Your Readers Feel Special

(Please Share This Image on Pinterest)

List Building Challenge

 

Why You Need a Social Media Plan

Top 5 Reasons Why You Need a Social Media Plan

Combined, social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, have more than 2 BILLION users. With the massive amount of people using social media sites, there hasn’t been a better time for businesses to join in.

Social media has opened up some new doors in terms of marketing to your local consumers. Most of them are using these social media platforms, so there’s no reason why your business should not put yourself right in front of them.

Here are 5 reasons Why You Need a Social Media Plan:

  1. More and more people are searching for businesses on social media sites. In fact, approximately 1/3 of consumers say that they usually search for and check out a company’s Facebook, LinkedIn, or Twitter page before considering a purchase. If the company is new and has no social media page, these consumers typically move on and look for a company with a social media presence. When a business has social media sites, it helps customers feel more at ease about purchases and in their mind, reinforces the company’s credibility.
  2. The way consumers shop for products and services has dramatically changed. People are conducting more business via the Internet and social media sites than ever before. A good majority of consumers who shop online are regularly active on at least one social media site. Most of these consumers become social media fans of the businesses and companies they purchase from, and almost all would post positively on social media sites about their experiences with these companies.
  3. Customer service has never been easier and more convenient. Instead of customers having to wait days for a returned call or email, you can quickly resolve issues in real-time. You also have a simple way to engage with many customers all at once, which helps promote a sense of trust between you and your consumers. In addition, you’ll be able to give your business its own unique personality which will attract like-minded people
  4. Social media helps your company get more online visibility. The more pages you have, the more likely your company will rank higher in the major search engines. Social media sites already rank strongly in Google and other essential search engines. If you have a presence in the popular social media sites, not only will your social media accounts rank higher in searches, but your company website can be pushed higher as well. If you’re in a high-competition industry, having your business presence show up on the first page of search engine results is imperative.
  5. Social media is free. Aside from optional advertising costs that you can usually purchase for a nominal fee, creating and using social media doesn’t cost a penny. It’s free exposure for your business and a way to reach customers worldwide. Despite Internet hoaxes and rumors claiming that the top social media sites will start charging, all of the major sites have confirmed that the services will remain free. In addition, not only is social media here to stay, it’s expected to grow exponentially as users can now use their smartphones to check out their favorite sites.

 Take a Look at My New Social Media Success Planner Social Media Success Planner

This Planner Helps You Organize Your Social Media Posts

It Includes:

  • How to Automate & Systematize
    • Different Scheduling Platforms
  • Why #Hashtags Matter
    • Exercise: Determining Your Hashtags
  • Planning Events & Promotion
    • Exercise: Map Out Upcoming Events and Offers
  • Content Themes
    • Exercise: Map Out Monthly Themes
  • Throwbacks
    • Exercise: List Most Popular and Profitable Content
  • More Content
    • Different Types of Posts to Share
    • Exercise: Favorite Resources for Inspiration

Excel Calendar for Planning your Month

Pick it Up Today for only $19.00 

 

 

 

 

 

 

 

 

 

 

 

 

 

21 Day List Building Challenge – Day 21 – Make Your Readers Feel Special

Make Your Readers Feel Special

Last but not least, make sure the folks who have signed up for your email list feel special. Here are a few tips on how to make those who signed up for your readers feel special.

#1. Ask What They Need Help with and Respond Personally

This does 2 important things: #1 it really builds trust with those who have signed up for your email list to be asked a question and to receive an answer back from you.  #2 it moves your emails to primary on the Gmail tabs. When Google sees that you are corresponding rather than just sending our emails it ranks your emails to that person as more important.

#2. Announce Your Upcoming Newsletters on Social Media.

When you announce that you sent something special in your Twitter feed, on LinkedIn and in your Facebook and Google Plus posts, people will want to go back and find that email from you in order to see what they might be missing.  As you build and screen your audience, be sure to do it on all possible platforms. Have your Twitter followers read your emails, and your email readers follow you on Twitter. Give people a good reason to be on and stay on your email list. It could be Freebies on Fridays or special pricing.

#3. Find Common Ground – Write about Personal Experiences Where You Can

Always be asking yourself – and the person you’re “talking” to (whether or not it’s through your blog or in person at an event) – “What is going on in your life?”   Find out what is important to them and why.

Ask them questions. Really listen to and validate the answers. If you have something relevant to contribute, share a secret or two of your own about a similar project. Be interested, genuine and real, and the connection will follow.

It’s all about making that connection. This is exactly the kind of information about you that you clients want to know.

Stuck for ideas about what to include in your next email? It’s time to tell a personal story. Storytelling is one of the most powerful ways to convey a message, and because you’re a coach, people will be even more receptive to your stories

#4.  Create a Series

One way you can boost your subscriptions is to create not just a standalone event, but a short series.

When you create a short, focused series, you are giving away “free teaching”. People often place higher worth on a series than on a stand-alone event (and you can even use a stand-alone event to promote your series and capture more sign-ups).

Even if they didn’t sign up for your single event, certain subscribers may be hooked in by a series – particularly if there is a challenge or reward associated with completing it (e.g. “Produce your own eBook in Six Easy Lessons”)

#5 Pay attention to “Voice”

Use your authentic voice even in your sign-up forms, landing page, and your email correspondence. Keep the connection…

  • Short and to the point, if you are targeting the very rich
  • Formal, if targeting left-brain professionals
  • Colloquial, if you are targeting geographic locations and niche groups with a strong linguistic sub-culture
  • Personal and informal, if you are basing your website on personality.

Thanks for reading this 21 Day List Building Challenge. I hope it was helpful to you.

If you’d like to get started with building your own email list, check out all the tools that Get Response has to offer.

For this challenge, I will be using Get Response to set your email list and out-going messages also known as autoresponders.

You can use Get Response free for 30 Days and you can follow along with this challenge.

21 Day List Building Challenge – Day 20 – Facebook Ads to Boost Opt-ins

Facebook Ads to Boost Opt-ins

Using Facebook Ads can really boost your opt-ins,but of course it is not free.  In this 21 day challenge, I tried to share as many free or low cost methods of promoting your free opt-in but sometimes we have to bite the bullet and spend some money on ads.

Two Types of Facebook Ads to Us

Option 1 – Boost a Post

There are two ways you can advertise your squeeze page on Facebook. The first is by posting it to your Facebook page’s wall and then using the Boost Post option. This option is available for Facebook pages that have over 400 likes.

When you choose to boost your post, you have two options. You can select to show the ad to people who like your page and their friends. You can also choose to target specific people throughout Facebook, regardless of their connection to your page. The targeting options are for location, age, gender, and language.

The budget range for each of these Boost Post Promotions vary based on your current number of fans, but the option to target people gives you the option to choose a higher budget and even more exposure.

Option 2 – Create an Ad

The second Facebook Ad type can be created using Facebook’s Ad traditional Create Ad interface. You have much more control over your ad using this method. Here, you can enter the URL of your landing page (plus UTM parameters) as the destination. From there, the first thing you will do is customize your ad’s title, description, and image. Also, make sure that your image is less than 20% text as it might cause the Facebook Ads team to not approve your ad.

Next, you will associate your ad with your Facebook to get your ad positioned in the newsfeed and see how your ad looks in both the Newsfeed and right column of Facebook.

 

3

 

Next, you’ll define the target audience for your ad. This will include basic demographics along with interests. You will see the target audience size change each time you change a targeting options.

 

4

 

In regards to your budgeting, you will want Facebook to optimize for clicks instead of impressions, as the main goal is to get mailing list subscribers, not exposure. Thus, if people don’t click on the links, they won’t subscribe.

 

5

 

Once specified your budget and set up your payment method, you’ll be all set!

Tracking Your Results

Throughout and at the end of your Facebook Ads campaign, you can track your progress a number of ways. First, if you use the Boost Post option, you can go to the post on your wall and see the overall reach of your ad. By clicking on the number, you can see the breakdown between organic and paid traffic.

 

6

 

Next, you can visit your Facebook Page Insights to see the metrics on the post you promoted. Using the dropdown, you can look at engagement rate, number of times the post was hidden or marked as spam, or specific breakdown between likes and shares.

 

7

 

You can also go to your Facebook Ads manager to see analytics about all Facebook Ad types.

 

8

 

Last, but not least, you can also use your own Google Analytics to see if traffic from your ad has converted into subscribers. If you used UTM parameters, you can go to Traffic Sources > Sources > Campaigns, click on the campaign name you gave your ad, and click on Goal Set 1 at the top of the explorer window to see if your ads led to conversions.

 

9

 

Otherwise, you can simply look at your incoming Facebook traffic in relation to your Google Analytics goals by going to Traffic Sources > Social > Conversions.

 

10

Here’s a Link for more information from Get Response

Author Bio-Kimberly “Design” Love

Kimberly “Design” Love helps new entrepreneurs build their business both online and offline. She is an expert in website design and social media marketing. She has written a book entitled The Power of Content Marketing.

DISCLOSURE – Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Kimberly and she will receive commission for any resulting sales.