You have been preparing your opt-in and thinking about what to give your potential clients. Before you finish writing or recording your opt-in, I want you to do some keyword research. Some people change their opt-in completely when they start doing research because they don’t see that anyone is searching for their topic on Google. This may be the case or it may be that it is simply not worded they way people would enter it into Google.
What if your were a wedding planner and you want to create a free give-away about “Destination Weddings.” Based on Day 2’s exercise you came up with a gift called a “Free Guide to a Perfect Destination Wedding. ”
After doing a little bit of keyword research, you find that people search “Destination Weddings” 18,000 times a month and they search
“Destination Wedding” 4,400 times a month.
So changing the name of your free gift to “Destination Weddings ~ A Free Guide” would bring in alot more traffic.
There are a couple of tools that I recommend for this one is free and the other is paid:
Google Keyword Planner
Long Tail Pro – (This is a paid software. Their customer service is top notch too.)
You can log into Google Keyword Planner using a Gmail account. Basically, this is the same tool that you would use if you were buying Google Adwords. Here your going to type in your topic and look at what comes up. Play around with different wording and reading the other keyword suggestions. I recommend finding a “long tail” keyword that has atleast 3,000 searches a month.
While you’re in Google Keyword Planner, look for alternate words that did not rank as high and copy them into a note or word document that we can review later. It would be great, if you can find 30 more keywords that are similar to your original topic.
This is considered Content Marketing it is still at the top of the marketing tools that work. I have written a complete book on this topic called “The Power of Content Marketing.” Check it out if you need more help on this topic.
People use the Internet to find information, and articles still provide that. A website without something interesting to read won’t keep its followers for very long. The challenge of article marketing is freshness. If you don’t write about the latest developments within your niche market, someone else will get the jump on you and take your audience as well.
To get the most people to your website and your opt-in you need to optimize it. That means using appropriate keywords in the title, subheadings, meta tags, and anchor text and image captions. Don’t forget to add images where applicable to enhance your writing.
For this challenge, I will be using Get Response to set your email list and out-going messages also known as autoresponders.
You can use Get Response free for 30 Days and you can follow along with this challenge.